Brand identity for Commons, a yoga collective and community based in north-east London.
Commons focus is on inclusivity and creating classes accessible to practitioners of different experience. Their name refers to the political economics meaning of the word, where commons is the cultural and natural resources accessible to all members of a society; this embodies the ethos of the collective.
I worked closely with the team to develop all aspects of the brand language: logotype & stamp, colour palette, typography, photography and layout solutions used across comms.
ROLE: Art Direction, Design
CLIENT: Commons Yoga Collective
